One reason we are building Plovgh is to re-connect people with the source of their food. Drawing on the relationships that once linked producers and consumers, we are leveraging technology to shift the current agricultural transaction and change how the supply chain operates.
The soil food web outlined above with the help of Dr. Elaine Ingham and the folks behind the Lexicon of Sustainability is a natural example of sustainable connectivity. It shows how ecosystems work to maintain balance and manage the interconnectedness of organisms that provide healthy soil necessary for growing food. It’s interesting to think of Plovgh in this perspective, coordinating all of the people that make up a supply chain to develop a more efficient and reliable way through which they can engage with one another. It is an alternative take on an outdated system, and one that aims to foster an approach that is more healthy and sustainable.