Plovgh is a cooperative of farmers, growers, and ranchers that sell directly to their customers.
We’d like to extend a hearty welcome to Mark, who drives his first Plovgh route today, connecting farms’ harvest with New York City. We met Mark through Slow Food NYC and we’re excited to fuel the movement of harvest from source to city.
Transporter’s name: Mark Jaffe, The Fresh Connection
Homebase: New York City
Years in operation: 1
What do you do? The Fresh Connection is an NYC-based company that provides transportation and logistics services for food producers who are independent, artisanal, and environmentally and economically sustainable.
Why did you start this business? What’s unique or compelling about how you operate? Through talking to people and through my own previous experience in the local and sustainable food world I saw that the groundwork has been laid in New York City for a strong local food system with many small- to mid-size farmers producing high quality product and customers eager to receive these goods. There are also many groups and individuals working to build networks for the local food system. However, these networks often do not fully address the needs and challenges of actually transporting product from Point A to Point B (emphasis added). I started The Fresh Connection with the aim of creating an efficient model for product delivery in and around NYC and providing the local food system with an affordable transportation and delivery service.
The Fresh Connection is unique in that we combine practical knowledge of the food distribution industry and the logistics surrounding it with an ideological belief that we must create a food system that supports independent producers whose products are environmentally and economically sustainable, with an emphasis on locally produced goods. We offer a flexible model and are not looking to simply replicate the traditional distributor model but to help in creating a new distribution system that addresses the needs of a local and sustainable food system.
Say hello to Mark when you see him along his route. This kind of collaboration is the beginning of the change we want to see. To get your farm on one of the Plovgh routes, or to order from the farms on Plovgh, get in touch here!