PLOVGH

Plovgh is a cooperative of farmers, growers, and ranchers that sell directly to their customers.

Transporter Spotlight: Mark Jaffe of The Fresh Connection

We’d like to extend a hearty welcome to Mark, who drives his first Plovgh route today, connecting farms’ harvest with New York City. We met Mark through Slow Food NYC and we’re excited to fuel the movement of harvest from source to city. 

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Transporter’s name: Mark Jaffe, The Fresh Connection

Homebase: New York City

Years in operation: 1

What do you do? The Fresh Connection is an NYC-based company that provides transportation and logistics services for food producers who are independent, artisanal, and environmentally and economically sustainable. 

Why did you start this business? What’s unique or compelling about how you operate? Through talking to people and through my own previous experience in the local and sustainable food world I saw that the groundwork has been laid in New York City for a strong local food system with many small- to mid-size farmers producing high quality product and customers eager to receive these goods. There are also many groups and individuals working to build networks for the local food system. However, these networks often do not fully address the needs and challenges of actually transporting product from Point A to Point B (emphasis added). I started The Fresh Connection with the aim of creating an efficient model for product delivery in and around NYC and providing the local food system with an affordable transportation and delivery service.

The Fresh Connection is unique in that we combine practical knowledge of the food distribution industry and the logistics surrounding it with an ideological belief that we must create a food system that supports independent producers whose products are environmentally and economically sustainable, with an emphasis on locally produced goods. We offer a flexible model and are not looking to simply replicate the traditional distributor model but to help in creating a new distribution system that addresses the needs of a local and sustainable food system.

Say hello to Mark when you see him along his route. This kind of collaboration is the beginning of the change we want to see. To get your farm on one of the Plovgh routes, or to order from the farms on Plovgh, get in touch here!

04 04/13
Our third pick for this weekend’s offerings comes from Saucy by Nature. Made from local fresh fruits and vegetables, this season’s flavors include Spicy Pumpkin Ginger (seen above), Tomato Apple Chutney, Spiced Tomato Ketchup, Cider Braised Onion, and Cranberry Pear Topping. Whether you’re in the mood for something sweet, savory, or spicy — they’ve got you(r food) covered.
Order your sauces now on Plovgh through Saturday evening and then pick your order up at the Second Annual Slow Food Show at Jimmy’s no. 43 on Sunday between 1:00 and 5:00pm. Say hello to the Plovgh crew and check out the various delicious offerings from other Slow Food NYC partners. See you there!
[Photo via A Camera in the Kitchen]

Our third pick for this weekend’s offerings comes from Saucy by Nature. Made from local fresh fruits and vegetables, this season’s flavors include Spicy Pumpkin Ginger (seen above), Tomato Apple Chutney, Spiced Tomato Ketchup, Cider Braised Onion, and Cranberry Pear Topping. Whether you’re in the mood for something sweet, savory, or spicy — they’ve got you(r food) covered.

Order your sauces now on Plovgh through Saturday evening and then pick your order up at the Second Annual Slow Food Show at Jimmy’s no. 43 on Sunday between 1:00 and 5:00pm. Say hello to the Plovgh crew and check out the various delicious offerings from other Slow Food NYC partners. See you there!

[Photo via A Camera in the Kitchen]

30 11/12
Prepare your cereal bowls for a new offering on Plovgh from Granola Lab. Invented by the scientists in the Brooklyn-based laboratory, their granola experiments are the perfect mix of sweet and savory. The current small-batch flavors include “Activation Energy” (coffee, chocolate & hazelnut), “Cranberry-Cashew Compound” (cranberries, cashews & cloves), “Elemental Formula” (maple, pecans & orange), “Get Gingersnapping” (spicy ginger, molasses & sultana raisins), and “Tamarind Fusion” (tamarind, walnuts & dried bananas).
Order your granola now on Plovgh through Saturday evening and then pick your order up at the Second Annual Slow Food Show at Jimmy’s no. 43 on Sunday between 1:00 and 5:00pm. Say hello to the Plovgh crew and check out the various delicious offerings from other Slow Food NYC partners. See you there!

Prepare your cereal bowls for a new offering on Plovgh from Granola Lab. Invented by the scientists in the Brooklyn-based laboratory, their granola experiments are the perfect mix of sweet and savory. The current small-batch flavors include “Activation Energy” (coffee, chocolate & hazelnut), “Cranberry-Cashew Compound” (cranberries, cashews & cloves), “Elemental Formula” (maple, pecans & orange), “Get Gingersnapping” (spicy ginger, molasses & sultana raisins), and “Tamarind Fusion” (tamarind, walnuts & dried bananas).

Order your granola now on Plovgh through Saturday evening and then pick your order up at the Second Annual Slow Food Show at Jimmy’s no. 43 on Sunday between 1:00 and 5:00pm. Say hello to the Plovgh crew and check out the various delicious offerings from other Slow Food NYC partners. See you there!

30 11/12
We’re excited for Rachael of Brooklyn Bouillon to offer up her sustainable stocks on Plovgh this week. Take your pick of grass-fed beef stock, pasture-raised chicken stock, or — for you vegetarians and vegans out there — farm-fresh vegetable stock. Perfect for a hearty winter soup to keep you warm and full as the temperature continues to drop.
Order your stocks now on Plovgh through Saturday evening and then pick your order up at the Second Annual Slow Food Show at Jimmy’s no. 43 on Sunday between 1:00 and 5:00pm. Say hello to the Plovgh crew and check out the various delicious offerings from other Slow Food NYC partners. See you there!

We’re excited for Rachael of Brooklyn Bouillon to offer up her sustainable stocks on Plovgh this week. Take your pick of grass-fed beef stock, pasture-raised chicken stock, or — for you vegetarians and vegans out there — farm-fresh vegetable stock. Perfect for a hearty winter soup to keep you warm and full as the temperature continues to drop.

Order your stocks now on Plovgh through Saturday evening and then pick your order up at the Second Annual Slow Food Show at Jimmy’s no. 43 on Sunday between 1:00 and 5:00pm. Say hello to the Plovgh crew and check out the various delicious offerings from other Slow Food NYC partners. See you there!

30 11/12