Last week the Plovgh team reconvened in Downtown Las Vegas. Aside from time spent brainstorming and strategizing, we had a chance to check out all of the projects and businesses that are beginning to grow and reshape the culture in the neighborhood. There is a unique energy there and the innovative community of folks who are taking part in the transformation are cultivating a more vibrant and sustainable vision for a part of the city that has long been neglected.
We found ourselves on a rainy Friday morning at the Downtown Third farmers market, drawn by the promise of a solid cup of coffee as well as to meet some of the regional producers responsible for growing food for the downtown community.
Growers from Nevada, California, and Arizona made up the handful of stands and the diversity of products, at a market in the desert no less, was remarkable. Pyramids of root vegetables, alongside colorful cauliflower and young asparagus filled the room. The varieties of citrus – limequats, kishu tangerines, blood oranges - were a refreshing addition compared to the bins upon bins of apples we’ve grown accustomed to at the east coast markets all winter. The highlight of our visit that day was chatting with Rosalind and Randy of Bloomin’ Desert Herb Farm about raising culinary and medicinal herbs. We learned about their farm-grown, freshly dried herbal teas and collection of seasonings, including one made with Mexican Hatch Chiles – XHot with Habanero pepper is where it’s at.
It was a great visit and one that only made us more excited to start exploring the Southwest and meeting producers there that we can start connecting with the Vegas community.