Plovgh is a cooperative of farmers, growers, and ranchers that sell directly to their customers.
As we near the end of March and creep ever slowly towards spring, it can grow weary stocking onions and the last of the hard winter squash. But take note: Farmers across the country are making plans, buying seeds, reviewing field plans and trying to figure out what you, their customer, wants to buy this year. Here, applying insights from our retail members, we’ve identified a few steps to help you plan your purchases for the coming season, forge more effective relationships with the farms that supply you, and provide your customers with the best of the harvest.
1. Determine the priorities for your store’s farm purchasing program.
Are you committed to local purchasing? Organic or other on-farm practices? Purchasing from small farms? Getting fresh, unique products into your store? Price? Determining the focus for your farm purchasing program will help immensely as you identify which farms to work with, and which crops to purchase from those farms.
2. Review your sales data.
- Pull previous years’ monthly sales from your point of sale system
- Enter that data into a monthly breakdown
- Determine your sales goals for this year
- Estimate the quantities of each item you will purchase this year
3. Consult farms’ production plans.
Perhaps local farmers have stopped into the store to alert you to their existence, their radishes, their CSA. It can get overwhelming when your phone is ringing and your pricing and merchandising still isn’t done. Consider all of the key factors you want to know about a product and discuss this with the farms early on so that when the time comes that you’re ready to start setting up orders, you have - in clear and concise terms - what those farms can reasonably supply you with.
At Plovgh, we’re using a similar approach to help streamline this process for farmers and buyers. Run through the things you want to know about a product you would like to stock. How much does it cost? How was it produced? When will it be ready? How long can I get it for? Farms know these details, they’re just not always included on an availability list. We’re working with the farms in our network to organize all of this data in a clear way so that purchasing can be more easily coordinated.
4. Make your wish list.
What on your list of previous years’ purchases or what crops from a farm’s production plan do you want to see in your store? Over the course of the season this fluctuates, but some things we’ve taken note of are that kale, pastured eggs, and heirloom tomatoes are staples with more seasonally specific items like ramps, morels and artichokes also holding up as crowd pleasers. Use this stage to identify any new products you want to introduce your customers to based on trends in the market or requests you’ve gotten from your clientele.
5. Review your purchase plan.
Compile the items you’re interested in purchasing this season and estimate quantities and frequency for your orders. It can be helpful to break this down by season, for instance early/late spring, early/late summer. Also, be sure to touch base with the farmers you are interested in working with this season and verify price ranges, anticipated delivery dates and harvest duration with them.
6. Place purchase requests.
And make them early. By placing your purchase requests in advance of the season you are helping the farmers to gauge a better sense of demand and to plan ahead in these earlier months. You’ll also be in the loop for when the first sugar snap peas of the season are ready for market.
We work with the farms in our network to keep track of how the crop is progressing and send buyers updates on what stage it’s at or if abnormal weather has knocked its anticipated harvest date off course. Building relationships like this with your farmer not only gives you more of an appreciation for the capricious nature of farming but also helps you plan, so you know if you need to find that additional supplier to supplement in the time you wait for that crop.